In the United States, each person owns an average of seven pairs of blue jeans. Crude oil is incredibly damaging to the environment, and it goes into a huge amount of garments produced for fast fashion. We rarely think about where our clothes go when we don’t need them anymore. The process of making clothes is complex and involves many people and corporations around the world. The amount of water needed to produce one kilogram of cotton; equivalent to a single t-shirt and pair of jeans.” – WWF, 12. “Australians buy an average of 27 kilograms of new textiles each year and then discard about 23 kilograms* into landfill  – and two-thirds of those discards are manmade synthetic/plastic fibers that may never break down.” Textile Beat, 13. It is our duty as consumers to look a little deeper to ensure that our hard-earned cash is going to companies we want to support. Once you know that over half of fast fashion employees don’t even get a living wage, the overall mistreatment of these workers doesn’t sound like breaking news. Web Design by Pixel Palace. “Paying living wages to garment workers would add just one percent on average to the retail price of a piece of clothing.” – What She Makes, 14. 5. After becoming accustomed to such standardization, middle-class consumers … Fast Fashion bezeichnet ein Geschäftsmodell des Textilhandels, bei dem die Kollektion laufend geändert und die Zeit von den neuesten Designs der Modeschöpfer zur Massenware in den Filialen stark verkürzt wird. Feature image via Unsplash. As much as the latter might be technically “organic”, the unsustainable production process often diminishes that statement. “85% of the plastic pollution in the ocean is due to microfibers from synthetic clothing.” – Dr. Mark Browne, 26. “Globally, we now consume about 80 billion new pieces of clothing every year—400% more than we were consuming just two decades ago” – University of Queensland, 7. Fast Fashion is cheaply produced, poorly constructed clothing which copies the latest catwalk styles, pumped quickly through stores to maximise on current trends. Fast Fashion is cheaply produced, poorly constructed clothing which copies the latest catwalk styles, pumped quickly through stores to maximise on current trends. Die Fast-Fashion-Discounter und Supermärkte liefern sich seit Jahren Preiskämpfe - mit der Folge, dass die Kunden sich an Billigware gewöhnt haben und hemmungslos zugreifen. Im Trend: doppelte Menge, halbierte Tragedauer Fast Fashion hat auch unseren Umgang mit Kleidung verändert: wie wir Mode wahrnehmen, was wir anzie-hen und wie lange wir etwas tragen. “Cotton represents nearly half of the total fiber used to make clothing today. By that score, we know that purchasing fast fashion items directly contributes to the global polluting machine that is to blame for 8% of the world’s carbon emissions. Fast fashion retailers employ thousands of people from Bangladesh, India, China, Indonesia, and other developing nations as a cheap workforce. Seit dem Jahr 2000 hat sich die Bekleidungsproduktion mehr als verdoppelt! Neue Kollektionen prominenter Designer und Stars werden in kürzester Zeit imitiert und in geringerer Qualität und einem günstigeren Preis von den großen Modeketten angeboten. Shopping in a fast fashion store can be intoxicating. “On 24 April 2013, the Rana Plaza building in Bangladesh collapsed. Allen Definitionen liegt aber ein Grundsatz zugrunde: Mehr Kollektionen in kürzerer Zeit. “Approximately 7,000 liters of water are needed to produce one pair of jeans (the amount of water one individual drinks in 5-6 years).” – Sustainable Fashion Matterz, 20. By now it’s probably easy to guess that the conventional cotton fabric most often used in the fast fashion industry is made unethically. “Nine out of ten workers interviewed in Bangladesh cannot afford enough food for themselves and their families, forcing them to regularly skip meals and eat inadequately, or go into debt.” – Oxfam Made in Poverty Report, 8. Statistically, tonnes of fast fashion items are being thrown away every year. It is estimated that 80 billion items of clothing are delivered out of factories annually worldwide Around 350,000 tonnes of used clothing goes to landfill in the UK each year 5% of discarded clothing can be recycled or upcycled The average British woman hoards £285 of clothes they will never wear. Fast Fashion is designed to be replaced quickly. Brands want to keep their profits high and their costs down so they will move orders to whichever factory will make it cheapest. Sustainable fashion cannot exist without transparency. Fast fashion has grown in the last few years by over 20% according to some research, and it looks like the increase is getting bigger and bigger every year. But, offering discounts does act as a stimulus to drive more sales …. Cotton production is now responsible for 18% of worldwide pesticide use and 25% of total insecticide use.” – The True Cost, 22. “The average woman has $550 of unworn clothing in her closet having never worn at least 20 percent of the items in their wardrobes.” – Huffington Post Survey, 28. Mode hilft, uns zu identifizieren, uns von anderen zu unterscheiden, uns zu einer Gruppe zugehörig zu fühlen. ★ Talk, listen, and support each other while exploring the impact of the fast fashion industry and the climate crisis on our minds and lives. Was ist Mode? Durch Auswerten von Abverkaufsdaten und schneller Reaktion auf diese (Quick Response) kann der Umsatz w… Sometimes described as “low cost clothing collections that mimic current fashion trends,” fast fashion is a modern term used by fashion retailers to reference a particular segment of the fashion industry that focuses on getting new garment designs from the catwalk and into the … Is fast fashion the new single use plastic? Wird ein Trend erkannt dauert es nicht lange bis dieser in den Filialen zum Kauf erhältlich ist, ganz nach dem Quick Response Ansatz. Although this enables one to access fashion cheaply, it holds a negative effect to the environment and for those creating the garments. *Boohoo is a possible dishonourable exception – their final production is in Leicester UK to reduce time to market, but they have still been accused of labour rights abuses. Fast fashion factories are often dangerous for workers. Und die Antwort beschreibt Fast Fashion als profitorientiertes Geschäftsmodell, bei dem laufend neue Trends geschaffen werden, damit Menschen immer mehr Kleidung kaufen. Being trend driven, fast fashion plays on our insecurities of wanting to look good and ‘keep up with the Joneses.’ It’s a toxic industry where the people who are making the clothing and the environment are paying a high price. Der Leidtragende der Fast Fashion ist am Ende mit der Umwelt und der Gesellschaft im Prinzip jeder – bis auf die großen Modebrands. “When natural fibers, like cotton, linen, and silk, or semi-synthetic fibers created from plant-based cellulose, like rayon, Tencel and modal, are buried in a landfill, in one sense they act like food waste, producing the potent greenhouse gas methane as they degrade. Fast fashion retailers employ thousands of people from Bangladesh, India, China, Indonesia, and other developing nations as a cheap workforce. Despite the fact that the subject of fast fashion is trending and is being talked about so much more frequently, the problem is actually still getting worse. “Clothing made from polyester can take up to 200 years to break down.”- ABC, 27. “Global clothing production has doubled in the past 15 years, with garments on average being worn much less and discarded quicker than ever before.” – Ellen MacArthur Foundation, 3. Fast fashion is not just a sustainability problem, but a key feminist issue. Als Kleidung ist sie Gebrauchsgut, als Mode ist sie Lifestyle, so der Sachbuchautor und Journalist Robert Mi… “Millennials (people born after 1981) are twice as likely as baby boomers to toss clothing because it is unfashionable or they are bored of wearing it.” – YouGov Omnibus, 10. “Fast fashion garments, which we wear less than 5 times and keep for 35 days, produce over 400% more carbon emissions per item per year than garments worn 50 times and kept for a full year.” -Forbes, 32. One way to combat the huge amounts of waste generated by these fabrics is to invest in clothes made from recycled plastic. If you’ve landed on this page, we assume you already know the definition of fast fashion, but for those of you who don’t, fast fashion is a term to describe the speed at which fashion designs move from design concept to fashion product available for purchase. Don’t be fooled by baby steps like recycling and conscious collections, which may be no more than greenwashing. Some fast fashion retailers have introduced recycling programs that give customers a store discount in exchange for their old clothing. 1. Once upon a time, there were two fashion seasons: Spring/Summer and Fall/Winter. In der Literatur finden sich mehrere Definitionen von Fast Fashion. Some of the main sources of carbon emissions along fashion supply chains are things like pumping water to irrigate crops (like cotton), the harvesting machinery, general transport, and those pesky oil-based pesticides—all of which are inevitably increased in the notoriously overproducing world of fast fashion. They cut corners on health and safety. Wear the change you want to see. Fast Fashion erlaubt es dem Durchschnittsk… Life in a world where our wardrobes can be upgraded with a couple of new pieces for the price of breakfast makes us neglect the terrible reality of fast fashion. Sie kritisieren die Wegwerf-Ökonomie und fordern höhere Preise, … “The fashion industry is designed to make you feel “out of trend” after one week. That all comes at a huge cost to the lives of the workers who make the clothes, as well as the environment. The model relies on brands churning out new collections every month, sometimes every week, or in the case of fast fashion giants such as H&M and Zara, new styles land on the shop floor almost every day. But with that growth in consumption comes a growth in waste with fashion items becoming – effectively – another type of … Damit einher geht das rasant schnelle Kopieren neuester Modetrends zu niedrigsten Preisen. But unlike banana peels, you can’t compost old clothes, even if they’re made of natural materials.” – Newsweek, Related post: “Farmers in China close to garment factories ‘joke’ about being able to tell what colour will be ‘in’ next season by looking at the shade of their rivers.” – Refinery29, 30. 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